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Nippon Shikizai Thrives During Pandemic

A credit to a pivot to hand sanitizer and NPD.

Nippon Shikizai, a manufacturer of makeup and skin care products in France, pivoted quickly during the pandemic and was rewarded for its efforts as sales rose 15% for the nine months of 2020, according to Tsuyoshi Hasuo, president, Nippon Shikizai France and Thépenier Pharma & Cosmetics.  “Women wear much less makeup and makeup sales are down sharply; lipstick sales have fallen 75% during confinement,” observed Hasuo. “Only 21% of women wear makeup, compared to 42% in &...

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